a virtual creative department
for both marketing pros and small businesses
#1 – existing brand overhaul
Your business has outgrown it’s original skin, it’s changed, and your branding no longer tells your story. You don’t need the big agency’s full-blown marketing plan. You can get smart, professional-grade design for the next decade right here.
#2 – small business start-up
You are starting from the ground up. The outer shell that wraps around your new venture, the “brand skin” requires pro-grade design, to communicate a quality first impression that your business is a smart, contemporary and professional player in the marketplace.
- Strategies to position your product best against your competitors
- Facilitate your strategic marketing plan, from concept through production
- Start-ups: Professional-grade brand icon and basic starter marketing items
- Established Businesses: Upgrade your brand image consistent across all market devices
- A ‘la carte services, project basis – NOT retainer driven. Pick & choose what you need.
- Professional quality designer can complement your in-house capability
After a start at Elbe File & Binder in Fall River, MA where I produced silkscreen-ready artwork for binders for corporate accounts, I gained art production experience in documentation departments for contractors to the US Navy in Aquidneck Industrial Park in Newport RI, producing technical service manuals for naval weapons systems. I was granted Top Secret clearance. Then I transitioned to commercial business. After a short stint in Hasbro’s packaging department, I became a designer with AccuGraphics, an Adobe software beta site, producing packaging, warranty inserts, and assembly instructions primarily for Hasbro (toys) and Fram (aftermarket auto). That lead me to Potter Hazlehurst, the fourth largest ad agency in Rhode Island at the time, where I headed up the Macintosh side of production in the creative department, working on projects for both the creative and public relations departments, and training creatives. Client list was impressive, including Cross, Davol, Simplex, Tanury, Roger Williams Park Zoo, Chelsea Clocks, Sebago Shoes, and Ted Hood Yachts. Next stop, Walsh & Associates, where a few Potter employees defected, including me. Healthy client roster there included some Potter accounts plus Tuition Management Systems, daly.commerce, American Power Conversion, DB Mart, Washington Trust Bank, South County Hospital, and Santoro Oil, among others. Now I’m solo as Don McRobert Design, healthcare is my niche specialty, but I continue to produce work for a wide range of industries.
- New England Ad Club, Francis W. Hatch Gold Award for Creative Excellence in New England Advertising –
“Stuff” Category for Print Ad
- Communication Arts Award of Excellence – for Consumer Newspaper Ad
- The Publicity Club of New England Bellringer Award – for Newsletter
- Society of Illustrators, Annual National Exhibition, Certificate of Merit – for illustration submitted
Why Hire Don McRobert Design?
Hire a seasoned agency pro without the hassle and expense of a big agency. Some big businesses employ a big ad agency for their website and TV advertising… the big ticket items. For a lot of other marketing devices, they don’t want to pay the agency fees, so they also employ a graphic designer like myself, to produce those items. I’ve been filling that role for over 25 years. For small to medium-sized businesses that want professional-grade marketing minus the big agency overhead, Don McRobert Design can help you formulate a strategic plan and execute, one by one as needed, the standard marketing devices employed today, including a proprietary website.
As the marketing director for your company, you may have already been down the big agency road, paying top dollar for research and planning that ate into your marketing budget, to get confirmation from “the experts” that you needed to do things that you already had on your list: a website, professional-grade print ad campaign, or a logo/branding upgrade. There are a lot of ways to go, and as a marketing professional, you probably have a good handle on that. If you’re a big business, you most likely will do it all. If you’re smaller, you need to be efficient, to pick and choose what will work best on a smaller budget.
What you don’t have inhouse is the means to get your plan produced. Your inhouse staff cannot deliver the level of design and strategic messaging you need to elevate your brand, to tell your company’s story the way it needs to be told now.
Your option: Partner with Don McRobert Design.
I’ve worked hand-in-hand with many of the most recognized businesses in Rhode Island. I partner with printer and web programmers to provide your business with a full range of services at a great value.
You’re the person assigned to put a new face on the brand or the brochure or the home page or the ad campaign or the annual report…whatever your current project need is. I welcome the opportunity to work as a part of your team.